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December 7, 2011 01:02 am GMT
MoPub, a mobile advertising startup founded by ex-AdMob and Google employees, is launching support for in-game ads and is also announcing a deal to power advertising in DeNa-owned ngmoco's Mobage gaming network.MoPub, which is and others, develops a self-serve ad serving platform for mobile applications and websites that allows mobile publishers to serve direct-sold rich media banner and interstitial ads in addition to optimizing their remnant inventory with networks like AdMob, Jumptap, and Millennial Media. It is essentially a DoubleClick for mobile ads.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RQsPAX0A-Qw/
MoPubs Ad Server Now Supports Mobile Games, Signs Up Ngmocos Mobage Gaming Network
MoPub, a mobile advertising startup founded by ex-AdMob and Google employees, is launching support for in-game ads and is also announcing a deal to power advertising in DeNa-owned ngmoco's Mobage gaming network.MoPub, which is and others, develops a self-serve ad serving platform for mobile applications and websites that allows mobile publishers to serve direct-sold rich media banner and interstitial ads in addition to optimizing their remnant inventory with networks like AdMob, Jumptap, and Millennial Media. It is essentially a DoubleClick for mobile ads. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RQsPAX0A-Qw/
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