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December 7, 2011 09:00 pm GMT

FindTheBest Adds Smart Ratings And A Better Way To Compare Products

Findthebest ski resortsSometimes having better data isn't enough, even in search. You have to present it in an intuitive way that is easy to grasp. Kevin O'Connor, the founder of FindtTheBest (and before that, DoubelClick), has been working on a very hard problem: how to help people compare different products and services so that they can quickly figure out which is the best one. "How do you communicate what is better?" he asks. "How do you take a bunch of dry, mind-numbing data and communicate it back?"Today, FindTheBest is taking another major step towards that ideal with a revamp of its site design. Instead of mind-numbing rows of data comparing everything from smartphones to ski resorts, the site is introducing more intuitive color-coded cues and a new "Smart Rating" system. The Smart Rating is a single, normalized number between 1 and 100 (replacing the old 5-star system). It is based on a combination of expert ratings from outside sources and FindTheBest's own quantitative rating based on factors such screen size and battery life for a smartphone, or skiable acres and vertical feet for a ski resort. They figure out which are the most authoritative sources for a given category and weight them accordingly.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/QKKyLJbXYqE/

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