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December 6, 2011 09:16 pm GMT
Overstock.com is looking to expand its brand into the realm of ebooks. But the online retailer is doing it a tad differently. Instead of signing partnerships with publishers, building a vertical retail platform and establishing a presence in the marketplace, the company briefly known as O.co simply inked a deal with ebook giant Barnes & Noble. Easy peasy ebook squeezy.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hVm_7T9Bf8M/
Overstock.com Teams With Barnes & Noble For eBook Storefront
Overstock.com is looking to expand its brand into the realm of ebooks. But the online retailer is doing it a tad differently. Instead of signing partnerships with publishers, building a vertical retail platform and establishing a presence in the marketplace, the company briefly known as O.co simply inked a deal with ebook giant Barnes & Noble. Easy peasy ebook squeezy.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/hVm_7T9Bf8M/
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