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December 1, 2011 06:00 pm GMT

HealthRally Raises $400K From Esther Dyson & Angels To Help You Get In Shape (With Real Rewards)

137025v2-max-250x250Busy schedules; mouths to feed; Angry Birds to play; another post by Rip Empson to read: There are thousands of distractions that get in the way of our regular exercise regimens, getting in shape, and improving our health. In fact, Americans spend over $50 billion each year on products and services designed to help lose weight, quit smoking, and to improve overall fitness. From smart devices that track heart rates and sleep patterns to platforms that gameify your workout routines, entrepreneurs are looking for better and more effective ways to encourage people to get off the couch and take responsibility over their health. HealthRally, a San Francisco-based social health startup in private beta, wants to help people reach their fitness goals by using one of the oldest tricks in the book: Financial incentives.

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