An Interest In:
Web News this Week
- April 13, 2024
- April 12, 2024
- April 11, 2024
- April 10, 2024
- April 9, 2024
- April 8, 2024
- April 7, 2024
Some of Our Sources
- Techcrunch
- Pearsonified
- TutsPlus - Design
- You The Designer
- Creative Curio
- Web Designer Depot
- Noupe
- Web Design Ledger
- Android Dissected
- The Verge
Help Webnuz
Referal links:
November 29, 2011 09:03 pm EDT
As you may have heard last week, two US malls (the Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia) decided to conduct a little experiment this holiday shopping season, in which they employed some cellphone-tracking technology in an effort to learn more about individuals' shopping patterns. That technology came from Path Intelligence, which has previously outfitted UK malls with the system, and assures folks that it only detects cellphone signals, and is unable to gather phone numbers or other personal data.
Those assurances apparently weren't enough for US Senator Chuck Schumer, however, who sent letters to both the FTC and the CEO of Path Intelligence, complaining that the tracking was "simply unreasonable," and that a "shopper should not have to choose between the ability to be in touch with friends and family in case of emergency and safeguarding her privacy." While it's unclear if it's in direct response to the Senator's letter, the company that owns both malls has reportedly shut down the tracking systems after only a day of use, although it isn't commenting publicly on the matter just yet. You can find Senator Schumer's full statement at the source link below.
CBC | 
Senator Charles Schumer ||Comments
Original Link: http://www.engadget.com/2011/11/29/malls-halt-cellphone-tracking-experiment-after-complaint-from-se/
Malls halt cellphone-tracking experiment after complaint from Senator Schumer
As you may have heard last week, two US malls (the Promenade Temecula in Southern California and Short Pump Town Center in Richmond, Virginia) decided to conduct a little experiment this holiday shopping season, in which they employed some cellphone-tracking technology in an effort to learn more about individuals' shopping patterns. That technology came from Path Intelligence, which has previously outfitted UK malls with the system, and assures folks that it only detects cellphone signals, and is unable to gather phone numbers or other personal data.Those assurances apparently weren't enough for US Senator Chuck Schumer, however, who sent letters to both the FTC and the CEO of Path Intelligence, complaining that the tracking was "simply unreasonable," and that a "shopper should not have to choose between the ability to be in touch with friends and family in case of emergency and safeguarding her privacy." While it's unclear if it's in direct response to the Senator's letter, the company that owns both malls has reportedly shut down the tracking systems after only a day of use, although it isn't commenting publicly on the matter just yet. You can find Senator Schumer's full statement at the source link below.
Malls halt cellphone-tracking experiment after complaint from Senator Schumer originally appeared on Engadget on Tue, 29 Nov 2011 16:03:00 EDT. Please see our terms for use of feeds.
PermalinkCBC | Senator Charles Schumer ||CommentsOriginal Link: http://www.engadget.com/2011/11/29/malls-halt-cellphone-tracking-experiment-after-complaint-from-se/
Share this article:
Tweet
View Full Article
Engadget
Engadget is a web magazine with obsessive daily coverage of everything new in gadgets and consumer electronics. Engadget was launched in March of 2004 in partnership with the Weblogs, Inc. Network (WIMore About this Source Visit Engadget