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November 28, 2011 05:47 pm GMT

Deadpool Watch: After Raising $10M, Social TV Startup BeeTV Falters

beetvBack in early 2009, I wrote about an Italian startup called BeeTV, which showcased some impressive TV recommendation technology. The goal was to sell that technology to telcos and cable operators, but this proved to be a very difficult task for a small, scrappy upstart. This led to BeeTV changing course and trying its hand at making consumer-focused products, like an iPad app for watching and sharing TV experiences with friends. They also secured more funding, bringing its total raised to over $10 million.Alas, this morning CEO Yaniv Solnik informed me that they've failed to gain significant traction with the new strategy, and that they've subsequently ran out of cash. The company will be ceasing operations soon.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/egTXO4aYkek/

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