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November 27, 2011 11:39 pm GMT

Why Instagram Is So Popular: Quality, Audience, & Constraints

Colerise desert shackI get asked a lot why Instagram is so popular. It might be because we just threw the first iPhone photography conference,1197, or because Iallegedlyruna companythat studies and designs interfaces. It could also be the world of photography is changing so fast that lots of us nerds are talking about how a tool like Instagram can pass10 million users in 355 days. The interface implications are fascinating, the company and technology dynamics of serving content to 10 million users with less than ten employees are fascinating, the artistic content is fascinating, and the reasons why people like me are soaddictedto the damn thing are fascinating. Here's a crack at why, since I think some other attempts haven't quite captured it.

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