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November 27, 2011 01:56 am GMT

(Founder Stories) Bumps David Lieb: We Want To Build That New UI Layer For The Real World

Bump IISeeking a way to reduce friction while exchanging contact information, David Lieb and his two co-founders launched Bump - a service that allows users to trade personal data (and an array of items spanning calendar events to music samples) by simply tapping their smartphones together.In part II of his Founder Stories interview,Lieb notes there is bigger picture at play than just swapping content. He tells host, Chris Dixon, "there is a lot of time spent figuring out how I interface with this [smartphone] to go access the virtual world, but nobody has really spent a lot of time thinking, well I am using this phone in the real world, what do I want to do in the real world, and how do I want to interact with other people and things in the real world, and that is the problem that we want to solve, we want to build that new UI layer for the real world."

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/O1N3ztyihEc/

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