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November 23, 2011 10:14 pm GMT
Over the last few years, publishing companies have been forced to accomodate eReaders, tablets, social media, and a bevy of new multimedia channels. Perhaps more than others, they've been slow to evolve and they've struggled, because, as they say, Rome wasn't built in a day. (Even though it seems that apps can be.)Link.me, an Australian startup with headquarters in San Francisco, has been hard at work trying to find creative and cost-effective ways for publishers to retain their print businesses while incorporating the new digital technologies that many readers have come to expect. To do so, Link.me started with QR codes -- those pervading black-and-white pixellated squares that have come to represent bar codes 2.0. Publishers have incorporated QR codes onto book jackets for several years now, but due to (their seemingly institutional) hesitation, they've been slow to integrate those codes into the actual text of their books, magazines, and so on.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qM6R4bmPQRY/
Can Publishers Find New Mobile Life With QR Codes? Link.me Thinks So.
Over the last few years, publishing companies have been forced to accomodate eReaders, tablets, social media, and a bevy of new multimedia channels. Perhaps more than others, they've been slow to evolve and they've struggled, because, as they say, Rome wasn't built in a day. (Even though it seems that apps can be.)Link.me, an Australian startup with headquarters in San Francisco, has been hard at work trying to find creative and cost-effective ways for publishers to retain their print businesses while incorporating the new digital technologies that many readers have come to expect. To do so, Link.me started with QR codes -- those pervading black-and-white pixellated squares that have come to represent bar codes 2.0. Publishers have incorporated QR codes onto book jackets for several years now, but due to (their seemingly institutional) hesitation, they've been slow to integrate those codes into the actual text of their books, magazines, and so on.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qM6R4bmPQRY/
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