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November 22, 2011 03:45 pm GMT

Millennial: Android Leads Mobile Ad Impressions For 11 Month In A Row

mMobile ad network Millennial Media is releasing its October Mobile Mix report this morning. In October, Android led the Connected Device and Smartphone OS Mix on Millennial with 56% of the impressions on the ad network. Android has now been the leading OS on Millennial's platform for the past 11 months. iOS was the second largest smartphone OS on Millennial's platform with 28% of the impression share. RIM followed with 13% of the share. iOS led the Connected Device OS mix, thanks to the growth in the iPad, which has has been the number one tablet device on Millennial since its debut in April 2010.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AzSzWqqn-x4/

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