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November 22, 2011 03:21 am GMT
You know that scene in Minority Report where Tom Cruise is walking through a mall and all the digital signs are talking to him and showing him highly targeted ads? Yeah, well, we are not there yet. But we are moving that direction. A New York City company called Inwindow Outdoor is testing several prototype digital "Experience Stations" in malls and hotel lobbies like the one I demo in the video above. They combine several interactive technologiesincluding motion capture, large touch screens, and NFC readersto create immersive experiences in physical locations. The unit I got a chance to play with above was loaded with a few typical apps designed to showcase its capabilities. These apps included everything from an interactive ad with a photobooth feature to a way to watch movie trailers and buy tickets with an NFC-enabled phone or unlock local deals from stores at that specific mall. The prototypes were built in partnership with Intel.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_CHnTRFsgVM/
A First Step Towards Minority Report Ads From Inwindow Outdoor (Demo)
You know that scene in Minority Report where Tom Cruise is walking through a mall and all the digital signs are talking to him and showing him highly targeted ads? Yeah, well, we are not there yet. But we are moving that direction. A New York City company called Inwindow Outdoor is testing several prototype digital "Experience Stations" in malls and hotel lobbies like the one I demo in the video above. They combine several interactive technologiesincluding motion capture, large touch screens, and NFC readersto create immersive experiences in physical locations. The unit I got a chance to play with above was loaded with a few typical apps designed to showcase its capabilities. These apps included everything from an interactive ad with a photobooth feature to a way to watch movie trailers and buy tickets with an NFC-enabled phone or unlock local deals from stores at that specific mall. The prototypes were built in partnership with Intel.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_CHnTRFsgVM/
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