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November 17, 2011 08:30 pm GMT
Poaching talent through the "acqhire" model isn't just for giant consumer-facing web services. BLiNQ Media, provider of social ads tech to agencies including Havas and Starcom, gave us the exclusive news that yesterday it acqhired the founders of social media data and analytics firm Looxii.Daniel Upton and Adam Rice's company provided search, monitoring, and sentiment analysis of big social media data sources, while BLiNQ licenses white-labeled tools to ad agencies for buying ads through the Facebook Ads API and other social services. As advertising on social services incorporates more social context and brand mentions, the ability to pick out and amplify positive mentions will become crucial to BLiNQ, and Upton and Rice will help.Looxi will continue to operate without its founders.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9NRX-UF25d0/
Social Ad Tech Provider BLiNQ Media Acqhires Looxii Analytics Founders
Poaching talent through the "acqhire" model isn't just for giant consumer-facing web services. BLiNQ Media, provider of social ads tech to agencies including Havas and Starcom, gave us the exclusive news that yesterday it acqhired the founders of social media data and analytics firm Looxii.Daniel Upton and Adam Rice's company provided search, monitoring, and sentiment analysis of big social media data sources, while BLiNQ licenses white-labeled tools to ad agencies for buying ads through the Facebook Ads API and other social services. As advertising on social services incorporates more social context and brand mentions, the ability to pick out and amplify positive mentions will become crucial to BLiNQ, and Upton and Rice will help.Looxi will continue to operate without its founders.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9NRX-UF25d0/
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