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November 15, 2011 09:26 pm GMT

OnSwipe Competitor Pressly Launches, Aims For 1 Billion Flips Per Month

Pressly_TheStar_01OnSwipe competitor and TechCrunch Disrupt finalist Pressly is launching today with its first major publisher, Canada's largest newspaper The Toronto Star. Like OnSwipe or even iPad mag Flipboard, Pressly's service is designed to give traditional Web content a makeover by making it more tablet-friendly. But in Pressly's case, it's not about re-packaging content as a native app - instead, it uses a combination of HTML5 and customizable templates to allow publishers more control over the tablet browsing experience.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/W43pGsfz8Y0/

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