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November 15, 2011 05:51 am GMT
The click through rate for links posted to the news feed by Facebook Pages with over 100,000 fans is 0.14%, or 1 click per 715 impressionsaccording to a new study shared with us by analytics provider EdgeRank Checker. They receive 0.00093 clicks per fan, or roughly 1 click per 1000 fans. These figures should give marketers an idea of how many Facebook fans they'll need to accumulate to drive significant traffic to external websites, a core way of deriving return on investment from the social network.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/p9u2SgGKj0I/
Links Posted By Big Facebook Pages Have A 0.14% CTR, 1 Click Per 1000 Fans
The click through rate for links posted to the news feed by Facebook Pages with over 100,000 fans is 0.14%, or 1 click per 715 impressionsaccording to a new study shared with us by analytics provider EdgeRank Checker. They receive 0.00093 clicks per fan, or roughly 1 click per 1000 fans. These figures should give marketers an idea of how many Facebook fans they'll need to accumulate to drive significant traffic to external websites, a core way of deriving return on investment from the social network.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/p9u2SgGKj0I/
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