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November 15, 2011 12:15 am GMT
"Klout is sort of a pass/fail. It's almost not relevantwhether someone's a 70, 90, or 40, because it's different than a 10." says brand presence management platform Vitrue's Director of Product John Nolt. Despite these suspicions about the exact accuracy of the influence scoring system, Vitrue today launches a Twitter moderation tool with a deep Klout integration. The tool allows brands to see the Klout scores of people replying to and mentioning them so they can prioritize response to high scoring influencers.So while our writer Alexia Tsosis claims that "nobody gives a damn about your Klout score", Vitrue thinks its brand clients will. "As long as it has some basis in reality, then it's useful", Nolt told me.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e-apSCDB9fA/
Despite Inaccuracy, Vitrues Twitter Tool Integrates Klout Scores
"Klout is sort of a pass/fail. It's almost not relevantwhether someone's a 70, 90, or 40, because it's different than a 10." says brand presence management platform Vitrue's Director of Product John Nolt. Despite these suspicions about the exact accuracy of the influence scoring system, Vitrue today launches a Twitter moderation tool with a deep Klout integration. The tool allows brands to see the Klout scores of people replying to and mentioning them so they can prioritize response to high scoring influencers.So while our writer Alexia Tsosis claims that "nobody gives a damn about your Klout score", Vitrue thinks its brand clients will. "As long as it has some basis in reality, then it's useful", Nolt told me.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/e-apSCDB9fA/
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