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November 12, 2011 09:07 pm GMT

Can Content Producers Be Disruptors Or Is Content Only Meant To Be Disrupted?

mary-meeker-disruptionWhy is content such a dirty word in venture capital? We have seen a few generations of technology entrepreneurs and investors, but there have been far fewer successful outcomes for media startups. In fact, most of the value has remained in the hands of the Traditional Media Companies (TMCs), and as such, executives in those fields have not really had the vast war chests to fund new startups in media. And frankly, many content executives have been shell-shocked by technology disruption, so they tend to avoid content investments and favor media technology startups when they move over to investing. If you look at the digital media companies in most VCs portfolio, its not content but rather tech that focuses on the media industry.

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