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November 10, 2011 11:30 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GAwsQ-0IKq0/
Google Buys Contextual Rich News Browsing Startup Apture To Beef Up Chrome
Google has acquired Apture, a startup that brings instantaneous search to content on the web, we've confirmed with both companies. Financial terms of the deal were not disclosed. Launched in 2008, Apture has raised $4.6 million from Beau Vrolyk, Paul Maritz, Steve Taylor, Clearstone Venture PartnersCo-founded by Tristan Harris and Can Sar, Apture developes Apture Highlights, a browser extension that aims to plug the search leak that the company says is taking place with content on the web. Apture highlights a search leak as when a users is reading content, wants more information about a keyword or phrase and then opens another browser tab to search for the information on Google, Bing or Yahoo. The downside for the content publisher is that the user disengages with the actual content by leaving the page.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/GAwsQ-0IKq0/
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