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November 9, 2011 09:00 pm GMT
Crowdsourced SEM management startup Trada is released its version of a crowdsourced Facebook advertising marketplace. Trada, which launched in March of 2010, is launching a marketplace that lets advertisers and agencies leverage Facebook ad experts to create campaigns on the social networks. Here's how Trada works. Agencies and advertisers can specify a budget they are willing to spend on ads, decide which advertising platforms they want their ads to appear on (the site currently supports Bing, Yahoo, and Google), and enter how much they willing to pay-per-click or per acquisition. The site then sources the heavy lifting, like choosing thousands of keywords to target and writing ad copy, to its community of SEM experts to build and manage and advertiser or business paid search campaign across search engines. Trada coordinates the payments and takes a small cut of each transaction between advertisers and SEO experts.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OFwuGW-Bta0/
Trada Brings Crowdsourced Advertising Marketplace To Facebook
Crowdsourced SEM management startup Trada is released its version of a crowdsourced Facebook advertising marketplace. Trada, which launched in March of 2010, is launching a marketplace that lets advertisers and agencies leverage Facebook ad experts to create campaigns on the social networks. Here's how Trada works. Agencies and advertisers can specify a budget they are willing to spend on ads, decide which advertising platforms they want their ads to appear on (the site currently supports Bing, Yahoo, and Google), and enter how much they willing to pay-per-click or per acquisition. The site then sources the heavy lifting, like choosing thousands of keywords to target and writing ad copy, to its community of SEM experts to build and manage and advertiser or business paid search campaign across search engines. Trada coordinates the payments and takes a small cut of each transaction between advertisers and SEO experts.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/OFwuGW-Bta0/
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