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November 9, 2011 07:30 pm GMT

Sprout Social Upgrades Social Media Management Platform With iOS Support, Personalized Dashboards And More

sprout-1Chicago-based startup Sprout Social, the developer of a comprehensive social relationship management platform for businesses, has rebuilt its offering from the ground up, adding support for personalized dashboards multi-users, full iPhone functionality, and more. For background, the startup's platform, which launched to the public last year, allows businesses to connect to customers and monitor key metrics and the overall competitive landscape using social media tools. Sprout Social integrates with social networks such as Facebook, Twitter, Yelp, Foursquare, Gowalla, and LinkedIn and includes lead generation, business intelligence, offer and promotion distribution services, as well as brand monitoring and analytics.

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