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November 9, 2011 01:34 am GMT

Shazam, Delivery Agent Partner To Let You Buy Your Favorite TV Characters Stuff

ShazamdeliveryagentWell, I'm not sure whether to be worried about our impending laziness or thrilled that I can now shop while I watch TV (without the help of the Home Shopping Network). Shazam, potentially one of the most magical apps ever, has partnered with Delivery Agent to let you discover consumer products in TV shows and ultimately purchase them. First to jump on board with the service is NBCUniversal, more specifically the program Covert Affairs, with other programming to follow. Just like you Shazam music you love, the service will let you tag Covert Affairs episodes, which will then serve up different products that are relevant.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/1aVsHo_S_AM/

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