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November 9, 2011 06:32 am GMT
There have been a number of rumors circulating around Yahoo, Microsoft, and Aol of late, most of them focusing on a potential Aol/Yahoo merger, or Yahoo's acquisition by Aol or Microsoft, etc. Well, it seems the companies have officially become linked, but they've run into each other's arms not by way of M&A, but by way of display ads. Yes, the three internet behemoths today announced agreements that they hope will improve the process of buying and selling premium online display inventory. In other words, the agreements will allow each to offer the other's display ads to their respective customers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MiwweOhjK_E/
AOL, Yahoo, And Microsoft Band Together To Fend Off Facebooks Ad Assault
There have been a number of rumors circulating around Yahoo, Microsoft, and Aol of late, most of them focusing on a potential Aol/Yahoo merger, or Yahoo's acquisition by Aol or Microsoft, etc. Well, it seems the companies have officially become linked, but they've run into each other's arms not by way of M&A, but by way of display ads. Yes, the three internet behemoths today announced agreements that they hope will improve the process of buying and selling premium online display inventory. In other words, the agreements will allow each to offer the other's display ads to their respective customers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/MiwweOhjK_E/
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