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November 8, 2011 05:05 am GMT
Google today launched the first iteration of its brand Pages product for Google+. The company has some big choices to make about it will flesh out this skeleton to challenge the Pages product Facebook has had years to work on. Still, comparing the two visions of brand presences now can give us a sense of what might be next on the product roadmap for Google+ Pages, and the opportunities Google has to exploit weaknesses stemming from Facebook's need to promote its application platform and draw advertising dollars.Two core ways Google+ could make its Pages better than Facebook's would be letting brands target updates to demographic subsets of their followers, and providing official app templates that let brands easily assemble their own custom apps rather than going through third-party developers.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qjXrtoaBidw/
How Google+ Could One-Up Facebooks Brand Pages
Google today launched the first iteration of its brand Pages product for Google+. The company has some big choices to make about it will flesh out this skeleton to challenge the Pages product Facebook has had years to work on. Still, comparing the two visions of brand presences now can give us a sense of what might be next on the product roadmap for Google+ Pages, and the opportunities Google has to exploit weaknesses stemming from Facebook's need to promote its application platform and draw advertising dollars.Two core ways Google+ could make its Pages better than Facebook's would be letting brands target updates to demographic subsets of their followers, and providing official app templates that let brands easily assemble their own custom apps rather than going through third-party developers.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/qjXrtoaBidw/
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