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November 7, 2011 11:35 pm GMT
Cross-publisher digital comics distributor iVerse Media today announced a $4 million private equity investment from PS&J Group. The money will go towards expanding marketing and product development for its iOS comics reader app Comics+. While publishers such as Archie Comics, Dynamite Entertainment, and Marvel maintain standalone reader apps, Comics+ aggregates content from dozens of publishers to offer a one-stop comics purchasing and reading experience.PS&J's investment indicates its belief that the newsstand is quickly giving way to the App Store in terms of where readers get their comics. Apps have high monetization potential, as users can instantly buy the next installment of their favorite series. This facilitates purchasing binges where readers might spend more than $20 in a single reading session, rather than leaving a bookstore with just a few $1.99 issues or a single graphic novel.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3luPCbBbYcs/
iVerse Media Receives $4 Million Investment to Grow Its Comics+ App
Cross-publisher digital comics distributor iVerse Media today announced a $4 million private equity investment from PS&J Group. The money will go towards expanding marketing and product development for its iOS comics reader app Comics+. While publishers such as Archie Comics, Dynamite Entertainment, and Marvel maintain standalone reader apps, Comics+ aggregates content from dozens of publishers to offer a one-stop comics purchasing and reading experience.PS&J's investment indicates its belief that the newsstand is quickly giving way to the App Store in terms of where readers get their comics. Apps have high monetization potential, as users can instantly buy the next installment of their favorite series. This facilitates purchasing binges where readers might spend more than $20 in a single reading session, rather than leaving a bookstore with just a few $1.99 issues or a single graphic novel.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3luPCbBbYcs/
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