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November 7, 2011 04:33 pm GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DEVS5RkF4Ww/
Online Retailer With A Twist BagThat Soft-Launches With $3.2 Million In Funding
BagThat, a new online store that aims to leverage social networks to benefit consumers and suppliers alike through the power and economics of collective buying, this morning announced funding of 2 million from a private EIS fund. BagThat debuts today on a limited basis and will officially launch in January 2012. Already, the fledgling company has signed up Halfords, Thomas Cook, Neilsons and Champneys; the first of apparently many high street brands to join the venture.BagThat is not your typical online retailer though, as the ecommerce company will offer a range of branded products for sale, but will ask consumers what they are willing to pay rather than setting a firm price.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/DEVS5RkF4Ww/
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