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November 7, 2011 07:40 pm GMT

Mobile Marketing Companies iLoop And Lenco Merge In $42M Deal

iloop-mobileMobile marketing companies iLoop and Lenco are merging, according to a release issued today. Under the terms of the agreement, iLoop will become a subsidiary of Lenco, with iLoops shareholders receiving a combination of cash and stock valued at approximately $42 million.According to the companies, Lencos international operations and rich media platforms are complimentary to iLoops strength in the United States. Together, the combined company will have operations on five continents.

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