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November 6, 2011 03:17 am GMT
If you check Facebook today for real-time updates in its Ticker feed, you may find yourself staring at ads. Some Facebook users are now seeing a redesigned version of the home page that places ad units at the top of the right sidebar. Ticker, Events, and birthdays have been moved down beneath these ads. Similarly, some now see ads relocated above the Timeline profile's navigation column in the right sidebar. Those in the test with windows wide enough for Ticker to be snapped to the far right see ads above everything else in the sidebar.By making ads more prominent on some of the most frequently browsed parts of the sites, users may be more likely to click through or at least see them. If Facebook rolls out this redesign to the entire user base it could significantly increase the value of the site's premium home page and profile ad inventory. Alternatively, by dynamically rearranging the home page and profile sidebar, Facebook could consistently trick users into looking at ads because they were expecting the Ticker or navigation column. Either way, the changes could allow it to charge advertisers more and increase revenue.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Of2kCEBUErk/
Facebook Tests Home Page Redesign That Moves Ads To The Top
If you check Facebook today for real-time updates in its Ticker feed, you may find yourself staring at ads. Some Facebook users are now seeing a redesigned version of the home page that places ad units at the top of the right sidebar. Ticker, Events, and birthdays have been moved down beneath these ads. Similarly, some now see ads relocated above the Timeline profile's navigation column in the right sidebar. Those in the test with windows wide enough for Ticker to be snapped to the far right see ads above everything else in the sidebar.By making ads more prominent on some of the most frequently browsed parts of the sites, users may be more likely to click through or at least see them. If Facebook rolls out this redesign to the entire user base it could significantly increase the value of the site's premium home page and profile ad inventory. Alternatively, by dynamically rearranging the home page and profile sidebar, Facebook could consistently trick users into looking at ads because they were expecting the Ticker or navigation column. Either way, the changes could allow it to charge advertisers more and increase revenue.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Of2kCEBUErk/
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