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November 6, 2011 10:32 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lIoY-IooO-s/
Angry Birds Peter Vesterbacka: If Disney Were Alive Today, He Would Be Making Games For The iPhone
In a little over two years of existence, the smartphone game Angry Birds is now a household name. A lesson in horizontal brand extension, Rovio "Mighty Eagle" Peter Vesterbacka wore an Angry Birds sweater and carried around a bouquet of Angry Birds mylar ballons, on not just one, but all days of the TechCrunch Disrupt Beijing conference.He is in China because the sprawling country is Rovio's second biggest and fastest growing market, and Vesterbacka is attacking it full force; opening an office in Shanghai and Angry Birds retail stores in the country shortly. The game itself has had over 50 million downloads in China, and Vesterbacka hopes to hit 100 million by the end of the year. "We want to be the leading Chinese entertainment brand," he says.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/lIoY-IooO-s/
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