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November 3, 2011 07:56 pm GMT
Moolah Media, a recently launched mobile ad network that uses a cost-per-action and cost-per-lead model, is rolling out a new performance optimized ad units for advertisers and publishers with the launch of its new SmartMoolah layer. The network launched last year allowing advertisers to drive inbound calls directly to a call center, collect signups and registration leads, while also tracking conversions. Moolah promises higher payouts and 100 percent fill rates for publishers, and ads can be placed within apps, on the mobile web or within text messages.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/h4BPYqjdw7c/
Cost-Per-Action Mobile Ad Network Moolah Media Launches Ad Unit To Measure Actions Beyond The Click
Moolah Media, a recently launched mobile ad network that uses a cost-per-action and cost-per-lead model, is rolling out a new performance optimized ad units for advertisers and publishers with the launch of its new SmartMoolah layer. The network launched last year allowing advertisers to drive inbound calls directly to a call center, collect signups and registration leads, while also tracking conversions. Moolah promises higher payouts and 100 percent fill rates for publishers, and ads can be placed within apps, on the mobile web or within text messages. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/h4BPYqjdw7c/
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