November 3, 2011 10:13 pm EDT

Canon launches C300 cinema camera, prepares to take on Red Scarlet and Arri Alexa

Well, we have to hand it to Canon -- this was one tight-lipped product launch. The imaging company just unveiled its C300 cinema camera at Hollywood's Paramount Studios, in front of a crowd of hundreds of journalists and film industry elite, including Martin Scorsese. Canon is no stranger to the professional photography community, but it has yet to make a name for itself in Hollywood, where cameras such as the Arri Alexa and RED EPIC dominate the digital filmmaking world. The C300 may not appear to be overwhelmingly powerful on paper -- stock features include an EOS or PL mount (not both), 1080p capture, a pair of CF card slots, timecode and HD-SDI output -- but judging by the sample films we saw today, its incredibly powerful sensor and versatile form factor are likely to play a more significant role in making this camera a success.

Fujio Mitarai is saying that the camera is especially well-suited to accurate color reproduction, particularly skin tones.

Developing...

Gallery: Canon C300 keynote

Canon launches C300 cinema camera, prepares to take on Red Scarlet and Arri Alexa originally appeared on Engadget on Thu, 03 Nov 2011 18:13:00 EDT. Please see our terms for use of feeds.

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