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November 2, 2011 05:01 pm GMT

Facebook Cofounders Productivity Startup Asana Launches To The Public

asana3Asana, the web-based productivity service that counts Facebook cofounder Dustin Moskovitz as one of its founders, is launching to the public today. No, it isn't anything like Facebook, but if you're looking for a productivity solution with a new twist, it may be exactly what you're hoping for.You'd be forgiven for thinking Asana had already launched, since you've been hearing about it for a long time because it was founded by Moskovitz and early Facebook employee Justin Rosenstein, the company has been closely tracked by tech pundits since its earliest days.In November 2009 the company announced that it'd raised $9 million from Benchmark Capital and Andreessen-Horowitz, following a $1.2 million angel round the previous spring.From there, the service entered a lengthy private beta. They gave a peek behind the curtains in February of this year two years after they first got started and have continued to iterate on the product since then. Just weeks ago the site saw another major UI refresh. And today, they're finally ready to let the masses in.

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