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November 1, 2011 05:10 pm GMT
Yahoo has just announced that it is purchasing Interclick, a data-driven ad network. The total acquisition price is around $270 million, or $9 per share.Interclick is a technology company providing solutions for data-driven advertising. The Companys proprietary Open Segment Manager (OSM) platform organizes and valuates billions of data points daily to construct the most responsive digital audiences for major digital marketers. Interclicks proprietary advertising technology helps improve data targeting in online advertising and is optimized to work with large data volumes across multiple providers and marketplaces.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_4bGjJWdfJ4/
Yahoo To Buy Data-Driven Advertising Network Interclick For $270 Million
Yahoo has just announced that it is purchasing Interclick, a data-driven ad network. The total acquisition price is around $270 million, or $9 per share.Interclick is a technology company providing solutions for data-driven advertising. The Companys proprietary Open Segment Manager (OSM) platform organizes and valuates billions of data points daily to construct the most responsive digital audiences for major digital marketers. Interclicks proprietary advertising technology helps improve data targeting in online advertising and is optimized to work with large data volumes across multiple providers and marketplaces.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/_4bGjJWdfJ4/
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