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November 1, 2011 01:59 am GMT

Trouble Hiring? Create A Cult.

justin_headshot_standardEveryone knows theres a war going on today in Silicon Valley: a war for talent. Startups are competing for a limited supply of engineering and product design labor, largely constrained by the failure of the US to invest in STEM education and a terribly restrictive immigration process for work visas. Meanwhile, big companies like Facebook and Google are paying out millions to either retain or rehire engineers through talent acquisitions.This system is under even more pressure from seed funds (Sorry: Im a part-time partner at Y Combinator, so Im probably contributing to the problem). Not only do you have to worry about your engineers going to your competition, you have to worry about them getting seeded to run off and start their own company. Its often hard to compete against the grass is greener dream of being a founder, especially when the theoretical upside of doing your own thing is nearly infinite and there are investors ready to write you a convertible note check today. No cap necessary!If you want to attract and retain the best talent, youre going to have to work hard at it. Here are a few lessons Ive learned in the past couple months:

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