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November 1, 2011 05:46 pm GMT
Adknowledge, which bills itself as the operator of the world's largest privately held Internet advertising network, has acquired AdParlor, a Facebook Ads management platform that manages over one billion impressions per day on Facebook. Financial terms of the deal were not disclosed. AdParlor, which has never taken any outside funding, manages large ad spend on Facebook for companies like Groupon and Ubisoft, and offers a self-service platform for companies to manage ads on the social network.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RkftK11e3DU/
Ad Network Adknowledge Acquires Facebook Ad Management Platform AdParlor
Adknowledge, which bills itself as the operator of the world's largest privately held Internet advertising network, has acquired AdParlor, a Facebook Ads management platform that manages over one billion impressions per day on Facebook. Financial terms of the deal were not disclosed. AdParlor, which has never taken any outside funding, manages large ad spend on Facebook for companies like Groupon and Ubisoft, and offers a self-service platform for companies to manage ads on the social network. Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/RkftK11e3DU/
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