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October 27, 2011 06:58 pm GMT

MoPub Launches New Marketplace For Real-Time Mobile Ad Bidding

mopub-logoMoPub, the mobile advertising startup founded by former AdMob and Google employees, has been known as kind of a"Doubleclick for mobile" until now. Today, the company is expanding its offerings with the launch of the MoPub Marketplace, which will serve as a virtual trading floor for mobile ads, allowing app publishers to connect with ad buyers in real-time.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3iwMbD2m0ZY/

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