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October 27, 2011 12:32 am GMT
There's been some chatter about how Conde Nast's tablet editions of its popular magazines, which have enjoyed a large increase in subscribers since the release of Apple's Newsstand feature. It must be a pleasant surprise to the company, which as late as April was easing back on tablet content production after a less-than-stellar debut period. A lot can happen in six months, though: for example, 20 million iPads were sold. That's a big increase in the demographic. And of course the designated channel for magazine-type content helps as well.As pleasant as this news is (I'm all in favor of bringing print-quality content to digital devices), I think this portion of the tablet experience is still very much an early-adopter, minority share situation. They're probably patting each other's backs at Conde Nast, but the champagne is still in the fridge.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/57L5Da18BBg/
Conde Nasts iOS 5 Subscriber Bump: Trend Or Blip?
There's been some chatter about how Conde Nast's tablet editions of its popular magazines, which have enjoyed a large increase in subscribers since the release of Apple's Newsstand feature. It must be a pleasant surprise to the company, which as late as April was easing back on tablet content production after a less-than-stellar debut period. A lot can happen in six months, though: for example, 20 million iPads were sold. That's a big increase in the demographic. And of course the designated channel for magazine-type content helps as well.As pleasant as this news is (I'm all in favor of bringing print-quality content to digital devices), I think this portion of the tablet experience is still very much an early-adopter, minority share situation. They're probably patting each other's backs at Conde Nast, but the champagne is still in the fridge.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/57L5Da18BBg/
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