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October 26, 2011 03:25 pm GMT

Sociable Labs Raises $7 Million To Help Retailers Manage Social Commerce

sociableSociable Labs, a startup that helps online retailers increase referral traffic and sales using social commerce, has raised $7 million in Series B financing led by Battery Ventures. The startup was originally seed funded by Facebook through the fbFund. Sociable Labs focuses on delivering and measuring traditional ecommerce metrics, such as traffic, conversion rates and sales, for retailers via Facebook and others social networks. The startup offers a suite of hosted applications for retailers to socialize buyers opinions and help discover products based on buyer's friends advice, right at the point of purchase.

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