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October 26, 2011 03:00 pm GMT
One of the most popular ways for publishers to monetize their content aside from basic banner and AdSense ads is through affiliate programs. These are often transparent to users: you'll click a link to an online store, and if you buy something, the publisher gets a percentage of the purchase price (each program varies a bit, but that's the standard way they operate).Of course, signing up for each of these programs takes work. SkimLinks is a UK-based company that helps publishers monetize their content by inserting these affiliate links automatically, and today it's harnessing a recent acquisition that will make one of its products significantly more efficient (and useful for a broader set of links).The startup makes two main products. The first is its namesakeSkimLinks, which will identify any link that's been included in a publisher's content and automatically convert it to an affiliate link whenever possible (this saves the publisher the hassle of having to sign up for affiliate programs with each merchant).
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kY3hHYX9joE/
SkimLinks Harnesses Atma Links Acquisition To Power SkimWords 2.0
One of the most popular ways for publishers to monetize their content aside from basic banner and AdSense ads is through affiliate programs. These are often transparent to users: you'll click a link to an online store, and if you buy something, the publisher gets a percentage of the purchase price (each program varies a bit, but that's the standard way they operate).Of course, signing up for each of these programs takes work. SkimLinks is a UK-based company that helps publishers monetize their content by inserting these affiliate links automatically, and today it's harnessing a recent acquisition that will make one of its products significantly more efficient (and useful for a broader set of links).The startup makes two main products. The first is its namesakeSkimLinks, which will identify any link that's been included in a publisher's content and automatically convert it to an affiliate link whenever possible (this saves the publisher the hassle of having to sign up for affiliate programs with each merchant).Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/kY3hHYX9joE/
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