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October 25, 2011 01:45 pm GMT
Mobile ad network Millennial Media, is releasing its quarterly report which gives a view into how each OS, device and manufacturer is performing on one of the largest remaining independent ad networks in the world. In Q3, Android continued to dominate the mobile ad network, and led the Connected Device and Smartphone OS Mix on Millennial with 56% of the impressions. iOS was the second largest Connected Device and Smartphone OS in Q3 with 23 percent of impressions. iOS remained the leader as the top Connected Device OS. iOS impressions grew 60% year-over-year in Q3. In particular, iPad impressions grew 456%, and iPod Touch impressions grew 30% year-over-year. The iPhone accounted for 54% of the iOS impressions Millennial's platform, while iPod Touch and iPad combined to make up the other 46%.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sw6I2HeOhsw/
Millennial: iPad Impressions Grew 456 Percent Over Past Year; iOS Up 60 Percent
Mobile ad network Millennial Media, is releasing its quarterly report which gives a view into how each OS, device and manufacturer is performing on one of the largest remaining independent ad networks in the world. In Q3, Android continued to dominate the mobile ad network, and led the Connected Device and Smartphone OS Mix on Millennial with 56% of the impressions. iOS was the second largest Connected Device and Smartphone OS in Q3 with 23 percent of impressions. iOS remained the leader as the top Connected Device OS. iOS impressions grew 60% year-over-year in Q3. In particular, iPad impressions grew 456%, and iPod Touch impressions grew 30% year-over-year. The iPhone accounted for 54% of the iOS impressions Millennial's platform, while iPod Touch and iPad combined to make up the other 46%.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/sw6I2HeOhsw/
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