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October 25, 2011 06:12 pm GMT
In a poll of 5,077 US youngsters ages 8-24, Apple came out on top over all over computer, phone, and tablet makers as the number one electronics brand. Apple joins the ranks of Nintendo, Oreo, and Sprite as some of the most popular brands in America today.Pollsters Harris Interactive asked questions about brand preference and loyalty. They note that "Apple has built a powerful equity base among their customers of today and their customers of tomorrow," which ensures that the brand will have resonance over the next decade.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZCeWozJ-CBQ/
Apple Joins Oreos And Capri Sun As Most Popular Youth Brand
In a poll of 5,077 US youngsters ages 8-24, Apple came out on top over all over computer, phone, and tablet makers as the number one electronics brand. Apple joins the ranks of Nintendo, Oreo, and Sprite as some of the most popular brands in America today.Pollsters Harris Interactive asked questions about brand preference and loyalty. They note that "Apple has built a powerful equity base among their customers of today and their customers of tomorrow," which ensures that the brand will have resonance over the next decade.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/ZCeWozJ-CBQ/
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