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October 21, 2011 09:55 pm GMT
A study in the Journal of Consumer Research found that even with all of our Facebooks, Twitters, and Wi-Fi dongles, 25% of us "have no one to discuss important matters with." What's more, those lonely people prefer minority-endorsed products over majority-endorsed (Mr. Pibb v. Pepsi, Android v. iOS).The researchers Jing Wang, Rui Zhu, and Baba Shiv began their study, called "Social isolation: Are lonely consumers actually loners or conformers?," in 2004 and asked self-described and quantitatively lonely and non-lonely people to assess their preferences for items that included popularity percentages. Folks who hang out online initially expressed preferences for the less popular items and then changed their story when they had to express their preferences in public.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Hv-r9208W7A/
Study: Online Denizens Arent Swayed By Marketing
A study in the Journal of Consumer Research found that even with all of our Facebooks, Twitters, and Wi-Fi dongles, 25% of us "have no one to discuss important matters with." What's more, those lonely people prefer minority-endorsed products over majority-endorsed (Mr. Pibb v. Pepsi, Android v. iOS).The researchers Jing Wang, Rui Zhu, and Baba Shiv began their study, called "Social isolation: Are lonely consumers actually loners or conformers?," in 2004 and asked self-described and quantitatively lonely and non-lonely people to assess their preferences for items that included popularity percentages. Folks who hang out online initially expressed preferences for the less popular items and then changed their story when they had to express their preferences in public.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Hv-r9208W7A/
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