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October 20, 2011 01:27 am GMT

In Time For The Holiday Shopping Season, PayPals In-Store Integration Will Debut At A National Retailer In Q4

PayPalWe know PayPal has been investing in a comprehensive solution for in-store merchants to integrate the payments service into the point of sale payments experience. Today, on eBay's earnings call, eBay CEO John Donohoe said that the launch of the new technology will take place in the fourth quarter. He said that the in-store PayPal technology will be tested on a 'friends and family' basis in a national retailer in two markets. The exact details on how this will work is still unclear, but we do know that features of this new offering will include location-based offers, making payments accessible from any device and offering more payments flexibility to customers after theyve checked out. Users will have the ability to access realtime store inventory, receive in-store offers, and real-time location-based advertising from stores.

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