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October 19, 2011 04:31 pm GMT
TagMan, a company that allows marketers and advertisers to track online ad campaigns, has raised $5 million in new funding led by Greycroft Partners and iNovia Capital. This brings the startup's total funding to over $10 million.TagMan allows advertisers to manage online marketing tags/pixels (these are pieces ofcode used by the online advertising industry to track the performance of online campaigns) as well as the data these tags provide (i.e. where are visitors coming from and other browsing data).
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/I9ZGcLT4qxY/
TagMan Raises $5 Million To Track Online Ad Campaigns
TagMan, a company that allows marketers and advertisers to track online ad campaigns, has raised $5 million in new funding led by Greycroft Partners and iNovia Capital. This brings the startup's total funding to over $10 million.TagMan allows advertisers to manage online marketing tags/pixels (these are pieces ofcode used by the online advertising industry to track the performance of online campaigns) as well as the data these tags provide (i.e. where are visitors coming from and other browsing data).Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/I9ZGcLT4qxY/
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