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October 18, 2011 05:49 pm GMT

Ordr.in Raises Seed Funding From Google Ventures For Its Food API

Screen Shot 2011-10-18 at 9.42.24 AMI'm at the TechStars Demo Day in New York City, where a class of twelve startups are showcasing their products to a room full of hundreds of investors (we'll have a recap on TechCrunch later today).Among the companies is a service called Ordr.in which brings the power of food to any app, service, or website that wants to integrate it. Or, more specifically, it'll let any of these services integrate online restaurant ordering. CEO David Bloom just announced that the company has raised a seed funding round from Google Ventures, which was led by Rich Miner.Of course, there are already many web services that'll let you order food from local restaurants (I'm currently addicted to SeamlessWeb). Thing is, the market is fragmented. Even the biggest services like Seamless and Grubhub don't cover the entire US, and they don't have all of the restaurants in their supported cities, either. And then there are many, many smaller sites covering local areas.

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/J5VOQvEamU8/

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