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October 18, 2011 11:05 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/y9DH3qee5KY/microsoft-patenting-celebrity-shaped-binging
Microsoft Patenting Celebrity-Shaped Bing'ing
theodp writes "GeekWire reports that Microsoft is seeking a patent on the concept of applying the persona of a celebrity to Internet searches, allowing people to see search results shaped by the personalities and preferences of Hollywood celebrities like Miley Cyrus, Taylor Swift, Megan Fox, and Jessica Lange. A search for an evening dress using the persona of Jessica Lange, explains Microsoft, would return dresses that reflect the actress's 'style and/or fashion preferences,' including 'color, fit, designer, cut, etc.' Your move, Google." 
Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/y9DH3qee5KY/microsoft-patenting-celebrity-shaped-binging
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