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October 17, 2011 09:18 pm GMT
When it comes to managing search and social marketing campaigns, Clickable is cementing its position across a broad spectrum of marketers, especially small and medium sized businesses. The New York City company just got a big financial vote of confidence from its biggest partner, American Express, which is leading a $12 million series C. Previous investors Union Square, Founders Fund, and FirstMark are also participating. American Express is already a major distribution partner for Clickable, reselling its ad management platform to its small business customers. The last time Clickable raised money was more than three years ago when it closed a $14.5 million series B. CEO David Kidder confirms that the valuation was significantly higher this time around. Clickable already employs 160 people, and Kidder expects to hit operating profitability next year. The new funds will be used primarily to expand his salesforce and move more aggressively into the nascent social advertising market. "We want to become the AdWords of social," says Kidder
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3b-4AkbQDkA/
AmEx Leads $12 Million Round In Clickable, Which Wants To "Become The AdWords Of Social
When it comes to managing search and social marketing campaigns, Clickable is cementing its position across a broad spectrum of marketers, especially small and medium sized businesses. The New York City company just got a big financial vote of confidence from its biggest partner, American Express, which is leading a $12 million series C. Previous investors Union Square, Founders Fund, and FirstMark are also participating. American Express is already a major distribution partner for Clickable, reselling its ad management platform to its small business customers. The last time Clickable raised money was more than three years ago when it closed a $14.5 million series B. CEO David Kidder confirms that the valuation was significantly higher this time around. Clickable already employs 160 people, and Kidder expects to hit operating profitability next year. The new funds will be used primarily to expand his salesforce and move more aggressively into the nascent social advertising market. "We want to become the AdWords of social," says KidderOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/3b-4AkbQDkA/
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