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October 16, 2011 11:05 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Ts6XchRcwEI/microsoft-pays-44-million-to-samsung-and-nokia-for-mango-marketing
Microsoft Pays $44 Million To Samsung and Nokia For Mango Marketing
CSHARP123 writes "Ballmer opened up the company's coffers to Nokia and Samsung for a holiday blitz of Mango marketing. Hold onto your hats though, it's no carte blanche access to Redmond's Gringotts. According to a report on Mobile Magazine, inside sources claim MS has set aside £28 million (about $44 million) for the endeavor, with about £20 million of that reserved for Nokia's first Windows Phone 7.5 handset. This joint marketing effort is reportedly a broader extension of the cooperative agreements all parties agreed to, ensuring future WP devices get the media saturation they deserve. Samsung is also due to unveil a major Christmas ad push for the Omnia W with an estimated £8m spend. May be this is what Samsung gets for making a deal on Patents to cover Android OS? Not a bad deal for Samsung"Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Ts6XchRcwEI/microsoft-pays-44-million-to-samsung-and-nokia-for-mango-marketing
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