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October 14, 2011 08:05 am

Australian Malls To Track Shoppers By Their Phones

Fluffeh writes "Australian shopping centers will monitor customers' mobile phones to track how often they visit, which stores they like and how long they stay. One unnamed Queensland shopping center is next month due to become the first in the nation to install receivers that detect unique mobile phone radio frequency codes to pinpoint location within two meters."

Read more of this story at Slashdot.



Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/h8MalSRIKpE/australian-malls-to-track-shoppers-by-their-phones

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