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October 12, 2011 12:28 pm PDT

When you drink, you are what you think

"To put it very simply, the experiments show that when people think they are drinking alcohol, they behave according to their cultural beliefs about the behavioural effects of alcohol." — Anthropologist Kate Fox, writing for the BBC. (Via Ed Yong)


Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/D3oukKoFVOg/when-you-drink-you-are-what-you-think.html

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