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October 12, 2011 08:55 pm GMT
With the rise in popularity of Dr. Dre's Beats, audio company Bose saw a niche they weren't capitalizing on - the cohort of kids who aren't afraid of paying $229 for a pair of wildly overpriced headphones. Their reaction? To create and sell a pair of lightweight, over-ear headphones for the cool crowd for $149. Called the OE2s, these headphones feature comfortable memory foam earcups and support hands-free calling with an optional mic/phone control system.
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bXwHObuRdp0/
Bose Out To Beat Dr. Dre With Cheaper On-Ear Headphones
With the rise in popularity of Dr. Dre's Beats, audio company Bose saw a niche they weren't capitalizing on - the cohort of kids who aren't afraid of paying $229 for a pair of wildly overpriced headphones. Their reaction? To create and sell a pair of lightweight, over-ear headphones for the cool crowd for $149. Called the OE2s, these headphones feature comfortable memory foam earcups and support hands-free calling with an optional mic/phone control system.Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/bXwHObuRdp0/
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