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October 10, 2011 12:13 am GMT
In part II ofChris Dixon'sinterivew withBirchboxfounders Hayley Barna and Katia Beauchamp, Dixon asks if Birchbox fits into what could be considered the trend of subscription commerce.Beauchamp believes they do. Barna meanwhile points out "there are a lot of different flavors" of subscription. In comparison to Diapers.com, Barna says Diaperssolves "convenience" and "replenishment" while Birchbox offers a way for people "to find what they didn't know they wanted."
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AJG2nhX6Urk/
(Founder Stories) Birchbox: Helping People "Find What They Didnt Know They Wanted
In part II ofChris Dixon'sinterivew withBirchboxfounders Hayley Barna and Katia Beauchamp, Dixon asks if Birchbox fits into what could be considered the trend of subscription commerce.Beauchamp believes they do. Barna meanwhile points out "there are a lot of different flavors" of subscription. In comparison to Diapers.com, Barna says Diaperssolves "convenience" and "replenishment" while Birchbox offers a way for people "to find what they didn't know they wanted." Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/AJG2nhX6Urk/
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